New York City is making history with record-breaking MWBE utilization — and agencies are under more pressure than ever to meet both their programmatic goals and their MWBE spending targets.
That’s where we come in.
At The Modern Woman Mastermind, we design neuroscience-based leadership and workforce programs that deliver measurable outcomes while making it simple for agencies to meet MWBE utilization requirements under Local Law 1 and Executive Order 26.
As a Latina-certified MWBE, we don’t just check a box. We deliver real results, in the classroom, in the workplace, and in the community.
Our Core Offerings
We customize programs for NYC agencies, schools, and community partners in four key areas:
Leadership & Workforce Development
Resilience, decision-making, and performance programs that strengthen staff at every level.
Youth & Education Programs
Goal-setting, focus, and confidence-building workshops aligned with DOE and youth initiatives.
Entrepreneurship & Women in Business
Programs that support equity, sustainability, and career advancement for underrepresented entrepreneurs and professionals.
Wellness & Resilience Training
Neuroscience-backed strategies for stress management, clarity, and improved mental health — critical for high-pressure city workforces.
Why Agencies Choose Us:
Certified Latina MWBE → directly aligned with EO 26 priorities (supporting Hispanic-American MWBEs).Â
Fast Procurement → agencies can contract with us under the MWBE Non-Competitive Small Purchase method (CT1) up to $1.5M.Â
Measurable Impact → every program is designed to produce outcomes agencies can track and report.
Trusted Expertise → led by Joselyn Martinez, certified neuro coach and proven trainer.
Download my Capability Statement
Want to explore how we can work together?
Download my Capability Statement below.
Download it here
Our work has included:
✔️Delivering leadership and mindset trainings for entrepreneurs and service providers.
✔️Facilitating goal-setting and productivity workshops rooted in brain science.
✔️Designing youth-focused programs in NYC schools to improve focus, follow-through, and confidence.
Your mission is too important to leave results to chance. By partnering with us, you gain:
âž•Programs that directly support your workforce and community goals.
âž•A simple procurement path that helps you advance MWBE utilization.
âž•A partner invested in helping NYC reach the $25B by FY26 MWBE goal.
Hi, I’m Joselyn Martinez—neuro coach, business mentor, and workshop leader with a passion for helping people thrive.
Born and raised in New York, I bring that signature NYC edge—clear, purposeful, and always focused on results—but without the overwhelm. With a background in entertainment, I know how to keep things engaging and interactive (no boring workshops here!), while creating space for reflection and growth.
Whether I’m guiding women entrepreneurs to build businesses they love or working with schools to bring neuroscience into classrooms, I blend brain science, leadership, and practical tools to help people focus on what truly matters.
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Learn More About Me HereSmall shifts create lasting impact—whether in the classroom, boardroom, or life.
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"I've worked with so many people, but never had the amazing experienced I've had with Joselyn. One of the things that impacted me about her is the dedication and passion she puts into her clients projects. She makes things happen and is available and open to answer any doubts we might have."
-OmayraÂ
Curious about working together?
Reach out and let’s explore how my workshops and programs can align with what you’re looking for. I’d love to hear from you!
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