The Philosophy Behind My Work
In today’s world, burnout is a common conversation among high-achieving women.
But the problem isn’t capability. It’s design. Lifestyle design or the lack of it.
Too many businesses are built without honoring the woman leading them —her lifestyle...her values.
That’s why my approach blends neuroscience, lifestyle design, and strategic offer creation —
to help you build a business that grows with you, not at your expense.
When your business flows with your life, everything eases — and you return to the freedom, creativity, and ownership you started this for.
I know you didn’t start this to feel boxed in. Quite the contrary.
- You might have started your business because you were done compromising.
- You wanted to get paid — well — for your brilliance without having to depend on others, or, you wanted to make moves without justifying them.
- You wanted spacious mornings, calendar control, and a business that didn't depend on your exhaustion to grow.
But somewhere between the strategy, the sales calls, and the scrolling...your original vision got diluted.
That’s where I come in.
Together, we shape the business that matches your ambition, protects your energy, and honors how you’re built to lead.
Hi I'm Joselyn
Business Consultant, Certified Neuro Coach, and MWBE-certified trainer based in New York City.
I help powerhouse women and forward-thinking organizations grow smarter, lead stronger, and get results, without burnout.
As the founder of The Modern Woman Mastermind® and creator of The Modern Woman Planner®, my work blends neuroscience, messaging clarity, and strategic execution to transform the way we lead, work, and build.
Whether you're a founder scaling your next offer, or a team leader building capacity across your organization — my philosophy remains the same:
You are the mastermind of your life and business.
With the right awareness, the right strategy, and the right support, your brain becomes your greatest business tool.
Your decisions become clearer.
Your leadership becomes stronger.
And the way you work starts to reflect the life — and impact — you’re really here for.
Through consulting, coaching, and custom trainings, I help clients align with purpose, simplify growth, and build with clarity.
Serving New York City and clients nationwide — across industries, stages, and sectors.
This is the Modern Woman Mastermind philosophy.
We don’t build on reactive hustle. We build on architecture.
This is a new era —
Where women trust their thinking, stop overextending,
and build businesses that don’t hijack their lives — or their joy.
I help you rework the way you plan, sell, and lead —
using neuroscience-based strategy and business models designed for how you want to live your life.
And it all starts at the foundation:
Your Offer Suite™.
Your Offer Suite.
We’re in an era where information is everywhere — strategies, templates, and formulas at our fingertips.
And while that’s empowering, it also leads to pressure to build quickly, follow trends, and apply strategies that don’t fit the way you think, work, or lead.
Many high-achieving women find themselves building offers reactively — because they’ve been sold systems that aren’t designed to support the business or lifestyle they actually want.
That’s why everything I do starts with the your Offer Suite.
After years of working alongside six- and seven-figure business owners — from coaches to consultants to service providers — I’ve noticed what truly sets sustainable growth apart.
Yes, they often have polished brands, great content, and clean funnels —but none of that works without a strong offer suite behind it.
And no amount of profit feels good if you're working out of a dysregulated nervous system.
It’s always the Offer Suite.
A clear, intentional structure of offers —
with pricing that makes sense, delivery that protects their time,
and a business model that supports the way they actually want to live and lead.
My Modern Offer Flow™ Framework helps you build exactly that.
Whether you're refining your signature, launching your next tier, or restructuring what’s already working.
Templates can help — but only when they sit on top of a business built with intention.
Growth isn’t about adding more — it’s about building smarter.
This is where strategy becomes structure — and your offers start working for you.
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Group Coaching
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Private Coaching
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Speaking
Programs + Services
You can start here
60 Minute Session
Need clarity—fast? Bring your biggest challenge or just come with questions. This is a pick-my-brain, ask-me-anything style session designed to give you strategy, mindset shifts, and real momentum, without the pressure.
One hour. One breakthrough.
Click below to see available times and book your session.
Learn More + Book Session
AI Revenue Boost Buddy
Ready to boost your revenue without extra busywork?
Meet the AI Revenue Boost Buddy, your quick, smart partner that finds hidden income opportunities in your offers, so you can scale smarter and faster.
I WANT IT
The Modern Offer Flow ™
Sell smarter — with an offer ecosystem that scales your income and protects your lifestyle.
The Modern Offer Flow™ is a strategic 3-month program for high-capacity women ready to streamline their offers, simplify their sales, and create a seamless premium client experience - without the constant pressure to launch, tweak or overdeliver.
Starting February 17th
Learn More
Private Coaching & Consulting
VIP Day: A 6 Hour Focus
Your Business Isn’t Outdated — But Your Offers Might Be.
If you’ve evolved… your business should reflect that.
The Power Edit™ is a private VIP experience for high-level women ready to realign their offers, pricing, and delivery to match their current identity, pace, and capacity.
This isn’t about tweaking.
It’s about truthfully rebuilding — from the woman you are now.
- Clean structure
- Pricing that reflects your leadership
- Offers that feel light to deliver and powerful to sell
A business that finally feels like you again.
High Proximity
90-Day Private Coaching + Mentoring
For the woman who’s done holding back and ready to follow through.
Focused support, strategy, and accountability to help you stop circling the same goals—and start seeing real results.
Corporate workshops
We help leaders and innovators think differently, lead confidently, and create extraordinary results, not just in business, but in life.
Time Management - Goal Setting- Wellness.
We customize programs for NYC agencies, schools, and community partners in four key areas:
- Leadership & Workforce Development
- Youth & Education Programs
- Entrepreneurship & Women in Business
- Wellness & Resilience Training
Why this works matters to me
I’ve lived with a dual story my whole life, the girl who loved film and performing, and the nine-year-old whose father was murdered and left with questions no one else could answer.
I followed the “practical” path as an NYU pre-law student, but the arts kept calling me. And beneath every opportunity was a quiet truth: I couldn’t fully step into my life until I faced what happened to my father.
So I studied, researched, and followed every thread the system had stopped pulling.
Twenty-six years later, thanks to persistence and technology, I found the man who killed my father — and my story made headlines.
That journey taught me one thing:
you don’t have to live in the story you were handed.
You can rewrite the script.
It’s why I became a neuro coach — to help others design a life they’re excited to wake up to, no matter what they’ve lived through or been told.
“It’s your life and you have a right to design it as you please.”
– JOSELYN MARTINEZ
SPEAKING
Looking to offer a personal development
workshop for your team or organization?
Past Workshop Clients:
KPMG
Edelman
Barclays
Omayra
I've worked with so many people, but never had the amazing experience I've had with Joselyn. One of the things that impacted me about her is the dedication and passion she puts into her clients' projects. She makes things happen and is available and open to answer any doubt we might have.
Jessica
Joselyn and her team have over-delivered. I'm constantly reminded that I have worked really hard in my professional career, and leveling up is what I need to do. Since starting our work together, I have been more confident in that area!
Irene
When I met Joselyn, I knew she was the answer to my business prayers. I was new to business and needed organization, guidance, and a huge clean-up. Joselyn and her team took the time to learn my products AND my "why."
Lorisse
When I met Joselyn, my play was simply a vague idea, a concept. Her goal sheets helped me break down the play into scenes. I felt more empowered and less worried. Her words, goal sheets, and the connections she drew with all women in the room made me feel a real sense of community like my art mattered and was needed.
Luimy
Before this seminar, I would wake up and turn on the news and have my coffee, and with all the natural disasters going on, I would immediately feel overwhelmed with sadness. Now I pay attention to how I feel and ask myself: Would Joselyn be doing this? Nope... and I turn the TV off and start working on what's important. I start working on my life.
The Modern Woman Planner ®
January-June 2026
Created for the woman who knows that a clear mind leads to a powerful life.
This half year planner helps you calm the chaos, prioritize with intention, so you don't have to keep track of every little thing in your head.
🧠 Built to support your brain, your wellness, and your next-level goals.
✨ A daily tool for clarity, flow, and follow-through.
The Secret Podcast
The Big Boss: Secrets to Bold Execution
A private feed for high-functioning women scaling from clarity, not chaos.
SUBSCRIBEMy certifications.
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"I believe that no matter what dysfunctional systems of society you may have endured or believed, you have the power to create a life we love living.”
