Joselyn Martinez | Business Coach & Consultant, NYC

You've already done the hard part

I'm Joselyn Martinez — Business Consultant, Certified Neuroscience Coach, and MWBE-Certified | New Yorker

I'm the founder of The Modern Woman Mastermind® and creator of The Modern Woman Planner®, and for the past 10 years, I've built my business around one belief:

I believe your success shouldn't depend on the type of constant hustle or guesswork that deprives you of your happiness and sanity.

It should depend on a structure that works, and fit around the life you want to live.

I get it, in the beginning, it wasn't a smooth ride for me, maybe it hasn't been easy for you as well.

I had no idea running an online business would have so many components and that it would feel like once I implemented something, a new thing would come up the next day for me to learn.

Today, I am passionate about working with women who already have something real:

an audience,

a body of expertise,

early traction,

or a track record of leading in their field, but whose offers, sales, and business structure haven't caught up to what they're capable of.

You've already done the hard part.

I'm Joselyn Martinez — Business Consultant, Certified Neuroscience Coach, and MWBE-Certified | New Yorker

I'm the founder of The Modern Woman Mastermind® and creator of The Modern Woman Planner®, and for the past 10 years, I've built my business around one belief:

Your success shouldn't depend on the type of constant hustle or guesswork that deprives you of your happiness and sanity.

It should depend on a structure that works.

I get it, in the beginning, it wasn't a smooth ride for me.

I had no idea running an online business would have so many components and that it would feel like once I implemented something, a new thing would come up the next day for me to learn.

Today, I am passionate about working with women who already have something real:

an audience,

a body of expertise,

early traction,

or a track record of leading in their field,

but whose offers, sales, and business structure haven't caught up to what they're capable of.

Guiding your way to creating a life and business you're excited to wake up to

I've lived with a dual story most of my life.

The girl who loved film and performing, and the nine-year-old from West Harlem in NYC, whose father was murdered and left with questions no one could answer.

I tried to move on.

I followed the practical path — an NYU pre-law student, degree in Political Science and Latin American Studies. I was ready to change the world.

But I couldn't fully step into my life until I faced what happened to him.

For 25 years, I waited for someone else to find an answer, police, media, anyone.

Nothing moved.

No one came.

So I did it myself: relentless research, following every thread the everyone had stopped pulling, until I found the man responsible. He was arrested in 2014.

My story made headlines around the world.

Meanwhile, I was building my career and chasing passions, I had taken the chance to pursue

I recorded a Latin pop album,
acted in commercials for brands like HBO and McDonald's,
lent my voice to a Grand Theft Auto video game,
and worked as a stand-in for Jennifer Lopez.

I became eligible and joined the Actor's Union SAG-AFTRA, and Cosmopolitan named me one of their Fun Fearless Females for the work I did around my father's case.

That experience shaped how I work.

I don't stay at the surface.

I look for the real gap.

The real pattern. The thing everyone is circling around but not naming. And then we move — decisively, strategically.

After I completed the mission that fell on me, I felt as if I had arrived from a very long trip. One that left me tired, beat and wanting to know what was next.

That's when I stumbled upon social media.

I took an online course in 2015 so I could create my own creative business and here we are.

This is why my work sits at the intersection of neuroscience, decision-making, and structure. Because whether it's your life, your leadership, or your business, the result is always driven by something deeper than what's visible.

Whether it's your life, your leadership, or your business, the result is always driven by something deeper than what's visible.

Here's what my clients notice first:

I still have time for my family. I still enjoy my life. That's not luck, it's the same thing I help them build.

No burnout. because I already went through it after my story made headlines, thinking showing up more for the media was a must.

I realized I didn't have to do anything else.

I had already done what I had to, and that was the greatest satisfaction I could ever have.

No hustle culture.

No tactics that don't feel like you.

Just a business that pays you at the level you're working at, without costing you everything else.

Recent work

Presentations and workshops for Procter & Gamble
The Women Business Empowerment Series (CCMP), in collaboration with the NYC Mayor's Office — wellness-rooted leadership for women shaping the future of New York City
NYC Public School parent workshop — brain-based strategies to strengthen communication and confidence with their children

Offer ecosystems. Executive leadership. Brain-based education.

I work with founders who want businesses built on effective marketing and sales strategy, not more effort, more noise, or more overextension, and who want offer ecosystems that actually convert.

I also work with institutional leaders building teams that think clearly, decide confidently, and execute under pressure, across corporate environments, schools, and leadership programs.

This work is delivered through private coaching, leadership facilitation, and neuroscience-based workshops with founders, teams, and schools.

How can we work together?

The Premium Offer Activator™

In this focused 60-minute Masterclass, we
pinpoint what’s slowing your premium sales and clarify the next step that makes it easier for clients to move forward.

Live 60 Minute Masterclass

Instant Access

The Modern Offer Flow ™

A 90-day program for leaders ready to turn their existing offers into a premium ecosystem where clients move effortlessly from inquiry to sale to the next offer — without constantly creating new programs hoping one hits, using tactics that make you cringe, or wondering if your content is even working.

Get on the Waitlist

60 Minute Session

The Game-Changing 60-Minute Session

Walk away from this Power Hour with total clarity on your offer, your positioning, and your next move — whether you're mapping out a new launch or refining what's already working.

Book Power Session

The Premium Offer Activator™

In this focused 60-minute Masterclass, we
pinpoint what’s slowing your premium sales and clarify the next step that makes it easier for clients to move forward.

Live 60 Minute Masterclass
April 9 th, 2026

I NEED THIS

The Modern Offer Flow ™

I NEED THIS

60 Minute Session

The Game-Changing 60-Minute Session

Get crystal clear on your offer so you can sell with confidence and ease. We'll pinpoint exactly what's blocking your premium sales, and show you the clear path forward.

I NEED THIS

Alejandra M

“Joselyn helped me see exactly where I was stuck — and pushed me
to make decisions that completely changed how I run my business.”

_{Thureiyya R}

“Within one month, Joselyn made a major impact on my brand — her
insights were bigger than I could have imagined.”

Diurka D

“She tailors her services to exactly what your business needs
— and she knows how to make it grow.”

Kristine S

“Joselyn helped me find a clear, intentional path for my business — and I
can see a noticeable difference in my structure and process.”

You've already done the hard part

I'm Joselyn Martinez — Business Consultant, Certified Neuroscience Coach, and MWBE-Certified | New Yorker

I'm the founder of The Modern Woman Mastermind® and creator of The Modern Woman Planner®, and for the past 10 years, I've built my business around one belief:

I believe your success shouldn't depend on the type of constant hustle or guesswork that deprives you of your happiness and sanity.

It should depend on a structure that works, and fit around the life you want to live.

I get it, in the beginning, it wasn't a smooth ride for me, maybe it hasn't been easy for you as well.

I had no idea running an online business would have so many components and that it would feel like once I implemented something, a new thing would come up the next day for me to learn.

Today, I am passionate about working with women who already have something real:

an audience,

a body of expertise,

early traction,

or a track record of leading in their field, but whose offers, sales, and business structure haven't caught up to what they're capable of.

You've already done the hard part.

I'm Joselyn Martinez — Business Consultant, Certified Neuroscience Coach, and MWBE-Certified | New Yorker

I'm the founder of The Modern Woman Mastermind® and creator of The Modern Woman Planner®, and for the past 10 years, I've built my business around one belief:

Your success shouldn't depend on the type of constant hustle or guesswork that deprives you of your happiness and sanity.

It should depend on a structure that works.

I get it, in the beginning, it wasn't a smooth ride for me.

I had no idea running an online business would have so many components and that it would feel like once I implemented something, a new thing would come up the next day for me to learn.

Today, I am passionate about working with women who already have something real:

an audience,

a body of expertise,

early traction,

or a track record of leading in their field,

but whose offers, sales, and business structure haven't caught up to what they're capable of.

Guiding your way to creating a life and business you're excited to wake up to

I've lived with a dual story most of my life.

The girl who loved film and performing, and the nine-year-old from West Harlem in NYC, whose father was murdered and left with questions no one could answer.

I tried to move on.

I followed the practical path — an NYU pre-law student, degree in Political Science and Latin American Studies. I was ready to change the world.

But I couldn't fully step into my life until I faced what happened to him.

For 25 years, I waited for someone else to find an answer, police, media, anyone.

Nothing moved.

No one came.

So I did it myself: relentless research, following every thread the everyone had stopped pulling, until I found the man responsible. He was arrested in 2014.

My story made headlines around the world.

Meanwhile, I was building my career and chasing passions, I had taken the chance to pursue

I recorded a Latin pop album,

acted in commercials for brands like HBO and McDonald's,

lent my voice to a Grand Theft Auto video game,

and worked as a stand-in for Jennifer Lopez.

I became eligible and joined the Actor's Union SAG-AFTRA, and Cosmopolitan named me one of their Fun Fearless Females for the work I did around my father's case.

That experience shaped how I work.

I don't stay at the surface.

I look for the real gap.

The real pattern. The thing everyone is circling around but not naming. And then we move — decisively, strategically.

After I completed the mission that fell on me, I felt as if I had arrived from a very long trip. One that left me tired, beat and wanting to know what was next.

That's when I stumbled upon social media.

I took an online course in 2015 so I could create my own creative business and here we are.

This is why my work sits at the intersection of neuroscience, decision-making, and structure. Because whether it's your life, your leadership, or your business, the result is always driven by something deeper than what's visible.

Whether it's your life, your leadership, or your business, the result is always driven by something deeper than what's visible.

Here's what my clients notice first:

I still have time for my family. I still enjoy my life. That's not luck, it's the same thing I help them build.

No burnout. because I already went through it after my story made headlines, thinking showing up more for the media was a must.

I realized I didn't have to do anything else.

I had already done what I had to, and that was the greatest satisfaction I could ever have.

No hustle culture.

No tactics that don't feel like you.

Just a business that pays you at the level you're working at, without costing you everything else.

Recent work

Presentations and workshops for Procter & Gamble

The Women Business Empowerment Series (CCMP), in collaboration with the NYC Mayor's Office — wellness-rooted leadership for women shaping the future of New York City

NYC Public School parent workshop — brain-based strategies to strengthen communication and confidence with their children

Offer ecosystems. Executive leadership. Brain-based education.

I work with founders who want businesses built on effective marketing and sales strategy, not more effort, more noise, or more overextension, and who want offer ecosystems that actually convert.

I also work with institutional leaders building teams that think clearly, decide confidently, and execute under pressure, across corporate environments, schools, and leadership programs.

This work is delivered through private coaching, leadership facilitation, and neuroscience-based workshops with founders, teams, and schools.

How can we work together?

The Premium Offer Activator™

The Modern Offer Flow ™

60 Minute Session

The Premium Offer Activator™

The Modern Offer Flow ™

60 Minute Session

Alejandra M“Joselyn helped me see exactly where I was stuck — and pushed me to make decisions that completely changed how I run my business.”

Thureiyya R“Within one month, Joselyn made a major impact on my brand — her insights were bigger than I could have imagined.”

Diurka D“She tailors her services to exactly what your business needs — and she knows how to make it grow.”

Kristine S“Joselyn helped me find a clear, intentional path for my business — and I can see a noticeable difference in my structure and process.”

“It’s your life and you have a right to design it as you please.”

-Joselyn Martinez

Alejandra M

“Joselyn helped me see exactly where I was stuck — and pushed me
to make decisions that completely changed how I run my business.”

_{Thureiyya R}

“Within one month, Joselyn made a major impact on my brand — her
insights were bigger than I could have imagined.”

Diurka D

“She tailors her services to exactly what your business needs
— and she knows how to make it grow.”

Kristine S

“Joselyn helped me find a clear, intentional path for my business — and I
can see a noticeable difference in my structure and process.”